- Understand business objectives and requirements
- Provide estimates for marketing tasks
- Plan and execute digital marketing projects: SMM, SEM, SEO, Social Media ..
- Provide actionable insights based on Google Analytics, metrics and reports
- Help define KPIs and metrics
- If the task takes more time than estimated – stop work – report about the delay and reason to the project manager. Wait for an approval to continue work
- Daily update project tasks (status, progress, questions, comments) and project wiki (logins, asset links)
- Ask questions. Raise concerns. Make recommendations.
- Common specializations and skills:search engine optimization, video content marketing, community management, marketing automation, analytics, social media marketing, PowerPoint design, mobile marketing, email marketing, A/B Testing.
- Tools and technologies: Mailchimp, Aweber, Quora, SumoMe, Medium, BuzzStream, Optimizely, Canva, Woorank, Hootsuite, Google Analytics, Alexa.com.
Learn more about other project roles:
- Product Owners:
- Have a vision and convey that vision to the team.
- Business Analysts:
- Offer top-level technical solutions to business problems and objectives
- Project Managers:
- Manage delivery of multiple projects from receiving the requirements to successful release
- UX/UI Designers:
- Are primarily concerned with how the product feels and how the product is laid out
- Team Leads:
- Manages and leads a team of experts
- Database Administrators:
- Design and optimize performance, integrity and security of databases
- Backend Developers:
- Build and maintain server-side of an application, which includes the server-side of the application, and the database
- Frontend Developers:
- Build the frontend, or client-side of an application
- DevOps Engineers:
- Build and maintain tools for deployment, monitoring and operations. Troubleshoot and resolve hosting related issues on development, staging and production environments.
- QA Engineers:
- Design and implement manual or automation tests that help debug the application
Read more: